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What They Do


mParticle is a customer data platform (CDP) that helps businesses unify and manage their customer data across various channels and devices. Their platform collects, cleanses, and integrates data from multiple sources, including mobile apps, websites, and connected devices, providing a single, comprehensive view of the customer journey. With mParticle, companies can gain valuable insights into customer behavior, personalize experiences, and optimize marketing campaigns in real-time. By empowering businesses to leverage their data more effectively, mParticle enables them to deliver seamless, personalized experiences that drive customer engagement and loyalty. As a leader in the CDP space, mParticle is instrumental in helping companies navigate the complexities of modern customer data management and maximize the value of their customer insights.

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