The Shelby Beachside Resort

The Shelby is a newly reimagined 241-key oceanfront resort located in the heart of Myrtle Beach, steps from the Boardwalk and SkyWheel. Acquired in 2022, the property has undergone a $23 million renovation and rebranding to become part of IHG’s fastest-growing upscale lifestyle brand, voco Hotels.

The resort features three towers and offers guests direct beach access, a resort-style pool with cabanas and lazy river, expanded tiki bar and entertainment area, fitness center, pickleball courts, multiple food & beverage outlets, and a coffee and gift shop.

Managed by Springboard Hospitality, a leader in boutique and branded hotel operations, The Shelby is positioned to capture strong demand in Myrtle Beach’s thriving hospitality market, which draws over 14 million annual visitors. With its prime location, modern upgrades, and affiliation with IHG’s 115 million-member loyalty program, The Shelby is set to deliver a best-in-class guest experience and strong long-term performance

‍

voco™ The Shelby – An Oceanfront Myrtle Beach Boutique Hotel

‍